Ali & Lockwood LLP

PROJECT OVERVIEW | BRANDING + WEB SITE DESIGN

After practicing together for years in the Washington D.C. office of a large international law firm, Katie and Liz litigated precedent-setting civil rights cases and some of the most complex and novel commercial cases in the country. They started their own firm, Ali & Lockwood LLP, based on the belief that they can deliver Big Law talent to all of their clients—whether they are a member of the Fortune 500 or an individual seeking to protect or vindicate their constitutional rights .

We created this brand to have a balance of traditional industry colors with a mix of more modern accents and neutrals. We wanted the brand to avoid the standard legal tropes and feel younger, trendier, and more feminine than other firms but that also grounded, trustworthy, and professional.

In addition to the brand, we built out a Squarespace web site and supporting collateral for our clients--in this case a pitch book, presentation deck, email signature, business card, and letterhead.

“Just wanted to send a quick note to say THANK YOU for all of your work with us over these last months — we got tons of great feedback on the web site and having all of the branding and other materials made our launch so much easier to pull together and successful!”

Katie Ali, Partner