Is it time for a brand refresh? How do you know when your small business or nonprofit is ready for a rebrand? Let’s talk about four signs that your logo and visual brand assets are ready for a rebrand, as well as three times when it’s better to wait.

Has your web site felt a little flat lately? Or maybe it’s not converting as well as it used to. As a small business owner, you may have created a web site to promote your business and connect with customers—however, it’s important to make sure that your web site is up to date and effectively marketing your business and reaching your target audience. This is where a web designer can help you with a marketing web audit.

Here’s a simple fact—people buy from people. Whether that be products, services, or choosing which nonprofit to donate to, we are wired to form human connections and are more likely to spend money with someone we like, know, and trust. While your messaging and marketing strategies play into this as well, brand photography is an easy way to quickly bridge that gap and create a meaningful connection with potential new clients or customers.

Once you’ve finished a branding project, you’ll be presented with a large folder of digital files. This can often feel a little overwhelming if you’re not sure what to do with them. Every designer or agency will deliver a slightly different combination of files, but we’ll help you figure out how to get the most out of your new core brand deliverables so that you maximize your investment and start shining like the professional that you are.

We are so excited to begin offering Design VIP Days and couldn’t wait to share some of the exciting things happening behind the scenes! First up is Ms. Anna Lee, a fine artist, fashion designer, and creative guide (through her incredible chakra portraits!) based in the Minneapolis area. Anna did two half day VIP sessions so that we could focus on two key areas: getting her new Squarespace site up and running, and building out a social media strategy to promote her upcoming offerings.