Is it time for a brand refresh? How do you know when your small business or nonprofit is ready for a rebrand? Let’s talk about four signs that your logo and visual brand assets are ready for a rebrand, as well as three times when it’s better to wait.

Holy cow, I feel like I blinked and 2022 was gone! I always love reading about how other small businesses do things behind the scenes (I always learn so much!), and started doing my own recap last year too. I don’t usually set huge goals each year so much as try to fine tune the next baby steps to move the business forward. Hope it’s helpful!

Here’s a simple fact—people buy from people. Whether that be products, services, or choosing which nonprofit to donate to, we are wired to form human connections and are more likely to spend money with someone we like, know, and trust. While your messaging and marketing strategies play into this as well, brand photography is an easy way to quickly bridge that gap and create a meaningful connection with potential new clients or customers.

Once you’ve finished a branding project, you’ll be presented with a large folder of digital files. This can often feel a little overwhelming if you’re not sure what to do with them. Every designer or agency will deliver a slightly different combination of files, but we’ll help you figure out how to get the most out of your new core brand deliverables so that you maximize your investment and start shining like the professional that you are.

Wow, what a year! I always love reading about how other small businesses do things, which is why I wanted to put together a recap of the last year. It’s been exciting, busy, and at times exhausting, but we’ve learned a ton and have big plans for 2022!

You’ve put in the work, launched your new web site, and now you’re wondering how the heck SEO (search engine optimization) works (i.e., “How do I show up on Google?”). It’s a complex topic, but we wanted to share some additional tips (in addition to the basic SEO work that we do on our client sites) for improving your chances of showing up higher in search results over time.

We are so excited to begin offering Design VIP Days and couldn’t wait to share some of the exciting things happening behind the scenes! First up is Ms. Anna Lee, a fine artist, fashion designer, and creative guide (through her incredible chakra portraits!) based in the Minneapolis area. Anna did two half day VIP sessions so that we could focus on two key areas: getting her new Squarespace site up and running, and building out a social media strategy to promote her upcoming offerings.

Perhaps you’ve noticed over the years that web design has become more responsive and flexible to help it display well on a variety of devices, like your desktop monitor, iPad, and phone. What does this have to do with your logo? Well, as technology and use cases evolve, your logo should too. Very rarely does a one-size-fits-all logo work equally well across multiple media any more, and the new digital landscape we live in has made it even more necessary to have a beautiful logo that is flexible enough to adapt across them all.

Every once in a while, we get a client who has a really solid business idea but for whatever reason hasn’t landed on a good business name yet. This can hold things as up, as you need a business name potentially for your business filing (LLC, etc.) or DBA status, the wording used in your logo, and your web site domain, custom email addresses, and social media account handles.

Holy cow! It’s March 2021 and we’re about one year into the COVID-19 pandemic. Looking back at the last twelve months, we’ve seen a lot of pivots and shifts with small businesses as well as creative solutions from our clients and others figuring out how to make it work. Here are some of the ways we’ve seen businesses adjust their offerings to accommodate the everchanging rules and keep their customers safe.

You’ve wrapped up your branding process, approved your shiny new logo design, and now you have some print-ready business card files sitting in your inbox. What do you do next? You send those babies off to the printer so you can start handing them out!

When it comes to getting your business cards printed, we have three different routes that typically work for most small business owners.